About - Rebecca Dykema
Rebecca is a thought leading marketing and technology executive with over 20 years of experience driving growth and innovation across start-ups, scale-ups, and Fortune 100 enterprise companies.
Throughout her career, Rebecca has been at the cutting edge of digital media transformation, building tech businesses in search, social, and programmatic media buying. During a decade at Google, she led teams and built $100M+ revenue programs at global scale. Rebecca is ahead of the curve in translating disruptive technology into high-impact strategies for the C-suite. Since 2019, she has worked at the forefront of systematic deployment of AI for enterprise organisations. She’s partnered with tech and data innovators from Google, Meta, Amazon Kantar, Ipsos to drive tech-enabled marketing impact at scale for brands like Nestle, Diageo, Bayer, Unilever, and more.
Rebecca is the Founder of The Future Works Initiative, a think tank delving into the future of economic growth and employment in the age of AI.
She is a speaker at major industry events. She has collaborated with London Business School and is a columnist in marketing industry publications such as WARC, Performance Marketing Week and AdAge.
Topics Rebecca would be excited to explore with you:
The economics of growth in the age of technological disruption
The future of employment in the age of AI
Growth mindset as a competitive differentiator
The power of AI data in marketing measurement
Articles
From tug of war to collaboration: solving the global-local content dilemma
Performance Marketing Week
AI Research from Meta, Kantar and CreativeX announces a new era of storytelling
AdAge
The ad industry is wasting millions on unused content – and GenAI will only turn up the heat New Digital Age
From efficiency to growth: The CMO’s real AI opportunity WARC
